Saving money with Geico feels good
It’s easy to sell people on the excitement of winning the lottery. While Geico may not save you millions, we still want customers to feel like they’ve won the lottery.
We used real Geico customers to narrate relatable situations as we watched their actor counterparts play them out until they escalate to hyperbolic levels of excitement.
Oh, and the actor in the lawn mowing spot went on to play a roll in Top Gun Maverick. So… that’s pretty cool.
The Work
Chatter
Credits
