It’s time to gain

 It’s rare to work with a fitness brand that allows you to focus on gaining instead of losing.

After COVID had us stuck inside for years, we had lost enough. It was time to focus on gaining. Gaining perspective, confidence, awareness… taking back control of our lives through positive changes.

Shortly after this work came out, Fitbit was acquired by Google in a multibillion dollar sale. I’m not saying it was because of this campaign. But I’m not saying it wasn’t…