Tunnel fits

The arena entrance of NBA superstars has become a cultural moment. They’re not just mentally preparing for the game, they’re walking the red carpet. Rakuten’s partnership with Stephen Curry took advantage of this moment to amplify black and brown designers.

We partnered Curry with celebrity stylist Jason Bolden to pick fits for Curry that made a statement. The videos led to a landing page where fans could shop Curry’s fit with the added benefit of cash back, seamlessly integrating Rakuten’s benefit in an unlikely sports partnership.