Imagine yourself in a GEICO ad
As the title sponsor of the Super Bowl Pregame Show, Geico received three free ads using host, Tony Romo.
There were a couple stipulations. There was no additional budget and CBS Sports would be producing them.
Instead of trying to force something, we realized this was the perfect opportunity to promote the upcoming “Best of” campaign where viewers could win a cameo in an upcoming Geico commercial. We used classic Geico ads as the backdrop and shot Romo on a green screen, allowing him to “imagine himself in a Geico ad.”
What could have felt like 3 low-budget, throw-away ads became fan favorite Super Bowl commercials.
The Work
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