Stay playful

I hadn’t had an Oreo for easily a decade before starting at Martin. Good-god do they hold up.

Neither of the ideas below ended up playing out in the real world but I still really like them.

I always liked to think of ways to spin the classic Twist, Lick, Dunk ritual. At the time gender reveals were just gaining traction. It also coincided with Oreo being able to print on the cream. serendipity.

The second idea was just a little fun. In the days before adding stickers to videos was common place, we designed an app allowing people to customize their videos. We made a library of animated facial features users could pin to their video, bringing a little wonder to their day.

Like Oreo, just for fun.