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For the fans

When the Minnesota Wild emerged in '97, our hockey-starved state once again had a professional team to rally around. The fans quickly made the Xcel Energy Center one of the most difficult places to play for the visiting team. In this campaign we give fans the props they deserve for turning this expansion team into one of the strongest forces in the NHL.

 
 
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The Work

 
 
 
 
 
 
 
 

 

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Credits

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Art Director / Designer

Jesse Mitchell

Writer

Jim McLarty

Creative Director

Derek Bitter

Executive Creative Director

Mike Fetrow