Saving money with Geico feels good
It’s easy to sell people on the excitement of winning the lottery. Millions of dollars changes your life in an instant. We all know Geico save you money, (some may even say 15% or more) and while the number may not be in the millions be we still want customers to feel like they’ve won the lottery.
We used real Geico customers to narrate relatable situations as we watched their actor counterparts play them out until they escalate to hyperbolic levels of excitement.
Oh, and the actor in the lawn mowing spot went on to play a roll in Top Gun Maverick. So… that’s pretty cool.
